Stephen King, Are you Listening? Mitsubishi Plans to Drop 1,000 MiEVs to Illinois Town

While some carmakers are trying to endorse pure-electric vehicles as being different and new, others like Mitsubishi are taking a different approach promoting them as the "new normal".

That's the name of Mitsubishi's latest marketing campaign, which will see the Japanese auto manufacturer flooding a quiet Midwest town called –wait for it- Normal with 1,000 MiEV electric cars.

In addition, Mitsubishi will help install a high-tech EV charging infrastructure comprising of 30 ultra-fast Level 3 quick charge "refueling" stations spread across the town.

Read more »