- Forza Motorsport 4 Launch Party from Petit Le Mans
- Lamborghini Officially Opens Two New Dealers In South Africa
- Bentley Opens Doors To Manufacturers Of The Future
- Volkswagen up! iPhone, iPad app launched on iTunes
Posted: 13 Oct 2011 09:42 AM PDT
If you read Forza player Don Ente’s excellent piece on the Forza 4 Launch Party at Petit Le Mans in last Friday’s Week in Review, you probably wish you’d been there. Well, we don’t have a time machine to take you back to the event, but we do have a new video that was shot at the event, so you can see some of the incredibly exciting racing action on track and on screen.
Watch attendees and fans play Forza Motorsport 4 in the tent, and listen to what the fans had to say about the event and the game. It’s an exciting video, so don’t miss it—it’s here below, and also on the Media page.
Posted: 11 Oct 2011 06:28 AM PDT
Automobili Lamborghini officially opened two new dealerships in South Africa, one in Johannesburg and one in Cape Town, in the presence of Lamborghini President and CEO Stephan Winkelmann.
The two dealerships are operated by Lamborghini's new partner for South Africa, Pearl Automotive. Both South African dealerships have also taken the opportunity to formally launch the new Lamborghini Aventador LP 700-4, revealed at the Geneva motor show earlier this year, together with the first cars arriving in South Africa this month.
"I am delighted to be in South Africa during the official openings of two important new dealerships within our worldwide network, but also to launch our flagship V12 super sports car, the Lamborghini Aventador," said President and CEO Stephan Winkelmann.
"Lamborghini is already a well-recognized and aspirational luxury brand in South Africa and we are pleased to have appointed our new partner Pearl Automotive, which will now spearhead the development of our extreme, uncompromising and Italian super sports car marque in the region."
Posted: 10 Oct 2011 08:38 AM PDT
Bentley Motors today showed the diversity of career paths on offer in the automotive manufacturing sector. Children from surrounding schools were invited to the Company’s Crewe headquarters to experience some of the skills and craftsmanship necessary in the creation of the world’s finest motor cars. The event formed part of a combined Government-industry initiative, ‘See Inside Manufacturing’, which aims to inspire and encourage young people to consider careers in manufacturing, especially within the automotive sector.
Business Secretary, Rt Hon Dr Vince Cable MP, said:
110 pupils aged between 10 and 15 tried their hand at different skills used by Bentley. Five ‘Have a Go’ areas were created where children could try activities such as stitching a steering wheel, assembling a Bentley V8 engine rocker shaft, CAD drawing and clay modeling an alloy wheel in the same fashion as Bentley’s own design team.
Together with their teachers, the pupils were then given a tour of the facilities where they were able to see for themselves how cars such as the new Continental GT and the unique Mulsanne are created, with their unparalleled levels of quality, craftsmanship and engineering excellence. The children were also able to see how technology has evolved in the automotive sector by comparing the latest products from the luxury British marque with two heritage cars – including W. O. Bentley’s own 8 Litre – all of which were on display in front of the main entrance.
Speaking about the event, Member of the Board for Personnel, Christine Gaskell, said:
Posted: 06 Oct 2011 10:49 AM PDT
Volkswagen’s new city car, the up! is now racing away in the virtual world. With immediate effect, the “Volkswagen up! Challenge – Game App” is available free of charge from iTunes. The car racing game can be played on an iPhone, iPod touch or iPad.
Now, Volkswagen’s new small vehicle can be put through its paces virtually. In the game app, the user can drive the up! over six different city race circuits. The up! can be controlled either using the touchscreen or by moving the unit itself. The app has three difficulty levels and three game modes. In the time trial mode, the user plays alone. Alternatively, users can race against up to five other drivers or, in the multiplayer mode, compete with a maximum of three other players. If several users are racing against each other on their iPhones, spectators can follow the race on their iPad using the “observation mode” option. The app can be linked to Facebook, allowing users to share the results with their friends.
In line with the design of the up! campaign, the virtual circuits are shown in blue and white. Apart from the game function, the app also features an up! showroom, with a 360° presentation of the new city runabout from Volkswagen.
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